Illustrations for Juventus I
This series showcases 10 of 20 commissioned illustrations created for Juventus F.C. to promote UEFA Champions League matches between 2019 and 2021.
The artworks were used across the club’s official Instagram, Facebook, and Twitter accounts, combining dynamic compositions with expressive textures to highlight key moments and player matchups. Each piece was tailored to reflect the opponent, venue, and storyline behind the match — from Ronaldo vs. Messi to vibrant Moscow backdrops.
The illustrations resonated strongly with the online community, contributing to a visible uptick in engagement compared to surrounding posts. Collectively, the series reached over 15 million likes, comments, and shares—a testament to the power of visual storytelling in the world of sport.
Client: Juventus | Years: 2019 – 2021
Brand Manager: Daniele Lunazzi | Buyer: Vito Barbieri | Digital Editor: Davide Cappelli | Digital Producer: Giulia Tasca | Digital Strategy: Pierdamiano Tomagra | Integrated Marketing: Claudio Ripullone | Senior Digital Editor: Giulio Sala
UEFA Champions League Match against Atletico Madrid: Bonucci and Cristiano Ronaldo (09-18-2019)
UEFA Champions League home match against Bayer 04 Leverkusen (10-01-2019)
UEFA Champions League home match against Lokomotiv Moscow (10-01-2019)
Illustration created prior to the UEFA Champions League match in Moscow: Szczesny & Matuidi (11-06-2019)
UEFA Champions League rematch against Atletico Madrid: Cristiano Ronaldo (11-26-2019)
UEFA Champions League match against Bayer 04 Leverkusen: Alex Sandro & Dybala (12-01-2019)
UEFA Champions League home match against FC Barcelona: Dybala vs. Griezmann (10-28-2020)
UEFA Champions League return match against FC Barcelona: Ronaldo vs. Messi (12-08-2020)
UEFA Champions League return match against FC Porto: Ronaldo, Chiesa, Bonucci (03-09-2021)
