This series showcases 10 of 20 commissioned illustrations created for Juventus F.C. to promote a wide spectrum of themes beyond matchday visuals. From celebrating player milestones (like Buffon’s record appearances or De Ligt’s Kopa Trophy) to welcoming new signings and commemorating the return of Serie A after the Covid lockdown, each piece was tailored to a unique moment in the club’s journey.

The illustrations were also used to highlight off-pitch content such as podcasts, special events, and internal campaigns. Across all visuals, the liquid ink style provided an emotional, dynamic energy—lending each message a vivid, handcrafted voice that aligned with the club’s brand while staying personal.

The illustrations resonated strongly with the online community, contributing to a visible uptick in engagement compared to surrounding posts. Collectively, the series reached over 15 million likes, comments, and shares — a testament to the power of visual storytelling in the world of sport.

Client: Juventus | Years: 2019 – 2021
Brand Manager: Daniele Lunazzi | Buyer: Vito Barbieri | Digital Editor: Davide Cappelli | Digital Producer: Giulia Tasca | Digital Strategy: Pierdamiano Tomagra | Integrated Marketing: Claudio Ripullone | Senior Digital Editor: Giulio Sala