Illustration for Elite Sports
& Entertainment Culture
It’s not about illustrating players or performers.
It’s about illustrating what they mean. To clubs, to fans, to culture.
◊◊◊
From matchday hype to visual heritage.
Selected Work in Context
Illustration in Moments That Matter
Matchday Hype
Hero & MVP Moments
Farewell & Legacy Tributes
Rivalries & Iconic Duels
Fan Engagement & Visual Storytelling
Stadium & Environment Visuals
Transfers, Awards & Announcements
Seasonal & Cultural Moments
Ways to Work Together
Moment Illustration
For singular, high-visibility moments where emotion and timing matter.
Typical use cases
Matchday hero moments
Farewell & legacy tributes
Milestone celebrations
Record-setting or historic events
Includes a custom illustration developed specifically for one defined moment, with usage aligned to the event, campaign, or announcement it supports.
Campaign System
For campaigns that need visual continuity across multiple moments.
Typical use cases
Tournament or knockout phases
Seasonal or narrative-driven campaigns
Multi-player or multi-scene storytelling
Digital-first campaigns with scalable extensions (e.g. stadium screens)
Includes a cohesive illustration system (typically 3–5 connected visuals) designed to work together across social, digital, and physical touchpoints.
Signature & Environment Work
For iconic, physical illustrations designed to live beyond a single campaign.
Typical use cases
Team buses & large-format applications
Stadium, lobby, or exhibition environments
Permanent or semi-permanent installations
Institutional visuals embedded in long-term club identity
Includes a bespoke illustration developed for physical or legacy use, with licensing aligned to the scope and lifespan of the application.
What Working Together Looks Like
Rough Sketches → Alignment & feedback (2 rounds) → Detailed Draft → Final approval → Final Artwork → Refinement (minor adjustments) → Asset Adaptation
Let’s Turn Moments into Memories
Maivisto – Illustration by Sergio Ingravalle
Visual Strategy for Sports & Entertainment
Germany → working worldwide
info@maivisto.de
www.maivisto.de