Coca-Cola Football Player Illustrations

Commissioned by Coca-Cola for a major football campaign across the Middle East, this series featured illustrated portraits of players from the national teams of Iraq, Saudi Arabia, and Oman. The illustrations were used on limited edition Coke cans, as well as in billboards, social media, and other advertising materials throughout the region.

The visual approach aimed to bring energy and movement into each portrait—capturing the spirit of the game in a dynamic, expressive style tailored for football audiences. The campaign reached millions across digital and physical platforms and became part of Coca-Cola’s wider visual identity for MENA football initiatives.

Client: Coca-Cola | Agency: J. Walter Thompson (JWT), Dubai | Year: 2016
Creative Director: Tomas Lavagno; Art Director: Sarah Guessoum; Senior Account Manager: William Anderson; Senior Account Executive: Aysar Joudeh