A social media campaign for Adidas celebrating standout athletes from the NHL, NBA, and NFL—including James Harden, Patrick Mahomes, and Nikita Kucherov. Each illustration captured the energy and momentum of the player’s defining moment, combining pencil work, watercolor textures, and digital finish.

The campaign rolled out across Adidas’ official Instagram and Twitter accounts, reaching millions of fans.

Client: Adidas | Years: 2018-2019
Senior Manager Asset Publishing: Logan Vild | Senior Manager Digital Publishing: Ryan Abriel