Illustration Process for Juventus

Illustration of Gonzalo Higuaín and Matthijs de Ligt created for Juventus.

Part of a social media campaign focused on storytelling beyond match results—highlighting emotional connection, identity, and shared moments around football and the club.

The illustration process starts with rough composition sketches, followed by more detailed drawings, leading to the final coloured artwork.

The artwork was developed as a digital-first visual, translating the idea of legacy and belonging into a single, quiet scene designed for the club’s social channels.