Illustrations for Juventus II
10 of 20 illustrations for Juventus F.C. to celebrate and promote various events from 2019 to 2021, like the arrival of new players, Halloween specials, or goalkeeper legend Gigi Buffon breaking a league record. The illustrations were posted on all social media channels (Instagram, Facebook, Twitter) and generated over 15 million likes, comments, and shares.
Client: Juventus | Years: 2019 – 2021 | Brand Manager: Daniele Lunazzi | Buyer: Vito Barbieri | Digital Editor: Davide Cappelli | Digital Producer: Giulia Tasca | Digital Strategy: Pierdamiano Tomagra | Integrated Marketing: Claudio Ripullone | Senior Digital Editor: Giulio Sala
Halloween illustration special 2019
Illustration to celebrate the winning of the "scudetto" nine years in a row (07-26-2020)
Illustration to celebrate the restart of the Serie A after the first Covid lockdown (06-22-2020)
Illustration to celebrate the arrival of the new number 22: Federico Chiesa (10-06-2020)
Illustration to celebrate De Ligt who won the Kopa Trophy (12-02-2019)
Illustration to celebrate the record 648 appearances in Serie A: Buffon (07-04-2020)
Illustration created prior to the UEFA Champions League round of 16 match against Olympique Lyon: Cuadrado in the "Live ahead" studio (02-26-2020)
Illustration to celebrate the return of Morata to the Bianconeri (09-23-2020)
Illustration to present the new players: Kulusevskim, McKennie, Chiesa, Arthur & Morata (10-10-2020)
Halloween illustration special 2020